Get Your Brand Right! Lecture Series with motivateArt

Our 2017 year has been off to a killer productive start bringing you cultivating event highlights on our Inside the Cool section as well as our LADIES FIRST series featuring powerhouse women doing dynamic work through their creative business platforms. But our biggest accomplishments to date is curating our first lecture series in collaboration with motivateArt !!!

Jennifer Heslop is the CEO of motivateArt a New York-based creative resource consulting firm that specializes in information, inspiration, and interaction as connective empowerment tools for creative entrepreneurs to authentically engage with their audience. Simply put, they specialize in brand and consumer relationships. Applying over 20+ years of experience in the arts, media, and entertainment industries motivateArt's clients have included S.O.B.'s, Reel Sisters Film Fest, MTV, VH1, World Music Club and more.


Hosted by motivateArt, this lecture series is about authentic connectivity as we define the key elements of using branding and content marketing to establish your company no matter what industry. We will utilize think-tank exercises to develop your true brand voice with relevant content that adds real value to your company offerings while elevating your social media presence.

This is for the startups, the newbies, the beginners and those who need a refresher course who have decided to take on the demand of creating a company brand with an online presence that wants to evolve their social media platform with a popular thriving digital community. Essentially this is your opportunity to remove those barriers, share your biggest branding challenges while launching efficient ideas, solutions, and resources.






Check out the lecture series schedule below


Tuesday, March 21, 2017 5:30pm - 7:30pm

Part I: "The Basics of Branding"

  • What is Branding?

  • Brand Strategy

  • Defining Your Brand


Tuesday, March 28, 2017 5:30pm - 7:30pm

Part II: "Content Marketing for Your Brand"

  • What is Content Marketing?

  • Content Marketing Strategy

  • Visual Content for Your Brand